Basic Guide to Google AdWords

Basic Guide to Google AdWords

If you have heard of Google AdWords, this is an online advertising platform that allows you to display ads about your company, product, services etc. on the results page of Google. These are also known as pay-per-click advertising. It is a large scale online advertising platform and it is a great support in expanding your business reach.

With Google AdWords, you will be able to target users depending on what they search for and what keywords they use. Some other parameters that will allow you to target the right users are the device type they are using and the country they are in. You can get the help of Google AdWords management Brisbane to get this service. You will be able to target the search network and the display network by using Google AdWords. When it comes to the search network, these paid advertisements will be displayed at the top of the page and the bottom. When it comes to the display network, you will be able to create an ad by displaying your banner on certain websites. These websites will be part of the Google network.

This system is quite similar to a live auction. Where your ad is located will depend on the quality score and the maximum bid. You will be able to place a bid in this system targeting a certain ad position. Whether you get the place you target will depend on the competition that is available. The maximum bid is determined by the amount of money you are willing to pay when a user clicks on the ad. But the optimisation level of the ad and the quality of your website will determine the quality score. Your ad also has to be relevant to what the user has searched for. With a good ranking, you will be able to get your ad positioned higher in the search results.

You need to understand why you are using Google AdWords before you embark on this. The features you use will differ according to your intention. You may want more visibility to your brand, improve lead generation etc. But to create a targeted ad, you need to understand your customer and what devices they use for searching the internet. You have to understand the keywords that are used by the user as well and this is something you can find out by doing a keyword research. This will bolster your chances of being ranked higher. Many people use the internet on their phones and many of their search queries will be submitted through the phone. So it is essential that you landing page is mobile-friendly so that it improves the quality score. There have to be good quality images and clear descriptions on the site. This is something that you can improve upon by getting the services of an SEO agency. The cost of what you need to pay for the advertising will depend on what you are advertising. With a good agency that can create more opportunities for clicks, you will be able to increase traffic to your site and build up a competitive edge in the market.