Basic Elements of Shop Signage
Signage is a great way of getting word of your business to customers. There are different types of signage available but any good sign will have certain key elements that have to be personalised according to your requirements.
The way you arrange the basic elements of signage will depend on your business and what you are hoping to achieve from it. Signage is a great way of giving a face to your brand and creating a mental image and impression on the mind of the customer regarding the brand. You can see how signage impacts our shopping choices on signage news. Text is something that is essential to signage. This is what conveys information to the customer. You will be able to convey clear information to the customer without it getting lost in translation. Oftentimes, an image can be understood in different ways by different people. Text can clear up the ambiguity of images. But you need to be very careful about what you put as text. The attention span of consumers is significantly reduced so you need to have the right keywords to grab their attention at the first glance.
You will be able to communicate the name of your business and other vital information through text. But there are certain guidelines that you have to follow when setting down text. The font has to be chosen carefully so that it creates legible text. While ornamental text can be creative, it can be hard to read. You also need to do away with long winded text. The message has to be short and simple. The size of the text has to be readable from a distance. Graphics can give a higher impact than text at the first glance. So you need to think about what graphic can communicate your intent clearly. This is something that will take up the majority of the space on the signage. Graphics can create an emotional connection with the customer especially if there is a call to action. You will be able to create a memorable signage with a unique graphic. Graphics can be images, photographs or symbols.
You need to make sure that the branding of the business is clear when it comes to the signage. It is very rare for a person to read the whole sign so you need to have key elements in larger text so that they are more prominent. Branding is what will help a customer differentiate between you and other companies. So if you have a logo that people are familiar with, this has to be featured in a prominent place on your signage. The name of the shop can be printed at a priority location as well. But make sure that it is sized properly so that anybody can recognise it from afar. You can also use brand colours in the signage to tailor it to your company. When you have a brand identity, you have to make sure that it is consistent throughout the store, in your other stores, in social media branding etc. This is what familiarises your brand to the customers.